Gladful Brand Refresh Campaign
Elevating Visual Consistency and Creative Clarity at Scale
Creative
Rebrand
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The Challenge
Gladful had scaled rapidly and was ready to strengthen alignment between its brand identity and advertising creatives. The opportunity was to bring greater consistency across visual language, reinforce brand recognition, and create a more unified expression across all digital touchpoints.
The Approach
We led a creative rebrand focused on building a cohesive visual system, refining brand expression, and redesigning performance creatives for consistency and clarity. The new creative direction improved visual hierarchy, messaging alignment, and scalability across formats, ensuring the brand maintained freshness while reinforcing recognition.
The Results
Stronger brand recall, improved creative consistency, reduced fatigue across campaigns, and higher conversion performance driven by a clearer and more compelling brand presence.
The Challenge
The Results
The Approach
Gladful had scaled rapidly and was ready to strengthen alignment between its brand identity and advertising creatives. The opportunity was to bring greater consistency across visual language, reinforce brand recognition, and create a more unified expression across all digital touchpoints.
Stronger brand recall, improved creative consistency, reduced fatigue across campaigns, and higher conversion performance driven by a clearer and more compelling brand presence.
We led a creative rebrand focused on building a cohesive visual system, refining brand expression, and redesigning performance creatives for consistency and clarity. The new creative direction improved visual hierarchy, messaging alignment, and scalability across formats, ensuring the brand maintained freshness while reinforcing recognition.